A Conversation With Claude Grunitzky, Co-Founder Of TRACE TV and TRUE Africa

One of the SMW2016 sessions, albeit with Claude Grunitzky.

On Monday, the 22nd of February 2016, I attended the first day of Social Media Week Lagos, and it was an amazing outing.

The session that had the most impact on me was the live Google Hangout with Claude Grunitzky.

Claude Grunitzky is the Founder of TRACE, and Co-Founder/Editor-in-Chief of TRUE Africa.

I was late for the session. When I got to the venue, it was halfway gone. The little time I spent returned a great yield for me. I took notes for the first time.


On revenue for media platforms and content producers

Claude is of the opinion that publishers establish alternative sources of revenue. According to him, “supplement ad revenues with other sources of revenue like content sponsorship”.

Meet companies to sponsor your content if, your audience matches their target demography. Offer partnership with the end goal of sponsoring your content

I asked:

“How can African media companies adapt or adjust to low quality of Internet on the continent?”

Claude answered:

“Make content simple and digestible. Include a lot of photography. Not too much video content. Exploit visual elements. Go mobile first. Make your platform responsive. Integrate to Facebook.”

I asked:

“How can African media companies be as profitable as BuzzFeed. Given that the Internet culture on the continent is not as advanced as America’s?”

Claude answered:

“BuzzFeed found a profitable niche. In Africa, you can’t easily be successful with one brand. Create different brands across different verticals. Tap into specific social networks. In Africa, people aren’t stuck on one platform”

This is what Big Cabal is doing currently with TechCabal and Zikoko. If there’s anything I learnt on Monday, Claude’s last answer stuck like glue. I hope to make a extra push on FootyLogue and execute all other verticals I have in mind.

So help me God.

The Social Media Week Lagos still runs till Friday the 26th of February 2016. Show up, you’d be glad you did.



SpokenTwice June 17, 2016 Reply

Interesting piece.

I also realized that knvesting across several vertical is the game that big Media houses are playing. If you want to play this game, I will recommend you read this insightful post by Glenn of Viperchill http://www.viperchill.com/google-control/

Nice site.

Chibuzor Obilom June 18, 2016 Reply

Thanks, Wole. Jumping into Glenn’s post right away.

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